This year we have really missed events, and also have missed the opportunity to go out and visit the places that we love the most. Technology has allowed us to partake in some kind of social life, and being able to drink at home has helped craft beer fans (us included!) enjoy a little of what we would otherwise have missed out on.
Nothing is quite the same as going out and being with people, though. The worst part about all of this from an industry perspective is that the need to stay safe and be responsible has directly conflicted with the needs of craft beer bars and restaurants to operate to survive. Speaking to many of these places, it is a challenge balancing their needs to survive as a business with their wish to keep their regular customers safe.
With rules relaxing and people starting to go out a little more, we wanted to make it into some kind of event, while at the same time not getting everyone to congregate in one place. We also wanted to offer something to support both craft beer fans and also the permanent tap customers who have helped us so much over time.
For this reason, we started this “machinomi campaign”, where during the 4 day long weekend people can visit any of a number of our permanent tap customers and use the coupons that we are sending with all of our boxes from 10th July through 22nd July. Please note that, while the tickets are valid from the 23rd to 26th at most places, a handful of customers are closed during this period due to being in office areas, etc., and so the dates that such places are participating has been listed as such. Please be assured that your coupon will be just as valid during that time!
Participating establishments are listed by prefecture
Be Easy Taproom (ギャレスのアジト)
Toki Sae Wasurete
Craft Beer Market Otemachi (due to being closed over the 4 day weekend, tickets will be available from July 27th to 31st instead!)
Himalaya Table (due to being closed over the 4 day weekend, tickets will be available from July 27th to 31st instead!)
Gori Gori Burger Taproom
Beer Cafe Ban-Kan
Brussels Otemachi（Due to being closed on July 25th and 26th, it will only be possible to visit and use your coupon here on 23rd and 24th)
Another8（Due to a separate event from July 25th to 26th, the coupon will be instead useable here between July 27th and July 31st）
Beer Bar TOBIRA (Due to being closed on July 23rd and 26th, it will only be possible to visit and use your coupon here on 24th and 25th)
Yellow Ape Craft
Craft Beer Base Bud
Kyo no Sake Sora
Garden Lab Kyoto