December 31, 2023
2023 in Review
The last time we did a proper “year in review” post was back in 2019. At that time, we were looking to plan better ahead and mature more as an organisation. A few months later COVID had hit and everything had turned upside down. It is hard to compare our company then to our company now. COVID was a big wake up call and ended up changing a lot about our business model, as well as how we approached the future.2023 felt like our first totally clean “post-COVID” year. That’s not to say there were no residual consequences. COVID changed many elements of people’s perspective, including how people work, and how people spend their free time. We are now used to a new kind of “normal”. It’s true that people are back out again. Our sales to bars and restaurants are pretty much back to pre-COVID levels - something we weren’t sure would ever happen. But lots of people have scaled back the number of nights they go out. Bars and restaurants that pre-COVID were open until the early hours are opening earlier, and closing earlier. This is partly because the people running these establishments realised they preferred to not go home when the sun was rising, but also because the customers are also changing their habits and going out earlier, to come home earlier. These changes have only served to reinforce our choices to focus more locally, as well as to, while continuing to value the establishments who got us to where we are, put effort into allowing people to enjoy our beers where they want, when they want, and on their own terms.